Children by choice, not chance

Importance: URGENT
Marie Stopes International (MSI) is one of the largest family planning and productive healthcare organizations in the world.

Marie Stopes International Organization Nigeria (MSION), an affiliate of MSI, was established as a local non-governmental organization in 2008 to increase access to the full range of affordable high-quality modern contraceptives (or Family Planning) and confidential reproductive health advice and services, with a focus on pregnancy planning, for women, men, couples, and young people particularly the poorest, vulnerable, most in need and in hard-to-reach under-served areas in Nigeria. MSION’s goal is to meet the need of underserved Nigerians and dramatically improve access and use of a range of reproductive health services. MSION delivers services in 34 of 36 States in Nigeria. Our vision is a world in which every birth is wanted. Our mission is Children by choice not chance. We do not turn away a woman in need of family planning and reproductive health services. MSION has established a strong track record in Nigeria of delivering quick results and implementing scaling-up innovations for greater health impacts and outcomes.


MSION is planning a National Communication Campaign that will target different segments of the communities across all the regions in Nigeria in order to collectively create an enabling environment for the uptake of modern family planning and child spacing services.

To this end, MSION would need the services of an advertising agency to create a stand-out and thought-provoking campaign that will not only create visibility for MSION brand, but also help increase uptake of family planning (FP) services across the length and breadth of Nigeria.

MSION hereby invites qualified Advertising Agencies to respond to this request for Creative Bid. The creative brief and the Nigerian Market context document to serve as guide can be downloaded through this link: Response in electronic versions should be submitted by email to: [email protected] by Friday the 30th day of October, 2017. Creatives received after this date and time shall not be accepted.

Where interested advertising agencies require clarifications, all questions must be in writing and sent to [email protected] on or before 12 noon on Tuesday 25th October, 2017. A written reply will be sent by close of business of the next day, Wednesday 26th October, 2017. No telephone contact will be entertained.